Juliana Morales - UI Design for Kip

Project scope Website and Mobile App
Tools Figma | Adobe Illustrator | Notion
Role UI Designer
Duration 5 Months

Kip is a dark store online supermarket from El Salvador, that offers a personalized shopping and delivery experience to its consumers.

First came Kip

When we were reached to work on Kip's e-commerce design, the client had already conducted user and market research. They needed a design and software agency that could give life to their dream e-commerce.

Then came Research

Kip's team provided us with the research they had already done, but it lacked visual references. Because of this, as designers, we decided to take their benchmark research and review their competitors' platforms to understand the features they were looking to have on their own platform. We also took into consideration their user profiles to create the best interface for this challenge.

AND it was time to work!

While working on the interface's visual line, we followed Kip's brand guidelines stipulated in their brand book. There weren't guide outlines for their digital interfaces, so we created the design system from scratch. We decided to use accents of colors with a white background and use shapes inspired by the logotype.

Style Guide

FINAL DESIGNS

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CREDITS

AGENCY Bananacode
UI DESIGNER Juliana Morales
UI DESIGNER Joselyn Carvajal

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